On September 10, 2026, Amorepacific's scalp-care brand Ryo (려) named actress Gong Seung-yeon (공승연) its global ambassador for a relaunched version of its Root:Gen (루트젠) line — joining a run of celebrity beauty tie-ins this year that has also incl…
Every autumn, Korean households across the country prepare for gimjang (김장): the communal, once-a-year process of making enough kimchi to last through winter. In 2013, UNESCO inscribed this practice on its Representative List of the Intangible Cult…
Daehongsu (대홍수), released globally by Netflix on December 19, 2025 under the English title The Great Flood , became the most-watched Korean film in Netflix's history within weeks of its release. It also picked up some of the harshest domestic r…
MBC's Judge Lee Han-young (판사 이한영) ran from January 2 to February 14, 2026, and ended as the network's first drama in nearly two years to break double-digit ratings. Its premise — a judge who bends rulings for a powerful law firm gets a sec…
Lisa (리사) of BLACKPINK (블랙핑크) releases her second solo EP, PRESS PLAY (프레스 플레이), on October 23, 2026. On paper it looks like a routine comeback. But the release also marks a full year since all four BLACKPINK members finished scattering their solo …
Korea's shift from summer to autumn brings a well-known skincare inflection point: dropping humidity and cooler temperatures reveal exactly how much sun and sweat exposure wore down the skin barrier over summer, making early autumn the point whe…
Korea's fragrance market picked up noticeably in early September 2026, as global luxury houses rolled out higher-concentration reworkings of their signature scents, niche perfume brands leaned into raw-material storytelling and seasonal notes, a…
Korea's fall 2026 makeup season is shaping up around three overlapping ideas rather than one bold statement look: soft, low-saturation "meol-meol" (muted) colors in rose, beige, and brown; a clear, lit-from-within glow instead of heavy…
Songi, or matsutake mushroom, is a wild autumn delicacy that grows in a symbiotic relationship with red pine tree roots and cannot be commercially cultivated, making it one of the most expensive seasonal ingredients in Korean cuisine and a genuine l…
Autumn is Korea's most anticipated seafood season, when three specific catches — jeon-eo (gizzard shad), kkotge (blue crab), and daeha (fleshy prawn) — each hit their peak flavor for biological reasons tied to how they prepare for winter, making…
Chuseok, Korea's autumn harvest holiday held on the 15th day of the eighth lunar month, centers as much around its food as its family gatherings, with dishes built specifically to showcase that year's freshly harvested rice, grain, and fruit…
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