An Yujin, the leader of IVE, built her signature beauty image around a soft, "puppy-eyed" innocent look defined by straight brows and warm, peachy eye tones — a style closely tied to her debut era with "Love Dive" — before recent 2026 world tour appearances showed her experimenting with a sharper, more mature cat-eye smoky look. That range, from girlish warmth to striking drama, has made her a frequent reference point for fans recreating her makeup and a natural fit for the Korean beauty brands that have signed her as an ambassador.
The Signature "Innocent" Look
An Yujin's most widely referenced look traces back to IVE's "Love Dive" era and has become something of a template for fan and beauty-creator tutorials. The technique starts with straight, slightly rounded brows filled in a shade close to her natural hair color, paired with a concealer clean-up for sharp definition. A warm yellow-toned base shadow is applied across the eyelid before a warmer brown shade is layered into the inner and outer corners and the "triangle zone" beneath the brow, adding gentle depth without heaviness. A mix of ivory and peach tones brightens the lower lash line from the inner corner to the middle, finished with a deeper brown along the outer lower lash line for subtle definition. The overall effect leans soft and rounded rather than sharply lined, which is part of why the look reads as youthful and approachable — sometimes described in Korean fan and beauty communities as a "sok-ssang" or soft double-eyelid style.
A 2026 Shift Toward Sharper, Smokier Looks
During IVE's second world tour in 2026, behind-the-scenes photos from tour stops showed An Yujin experimenting with a notably different register: a long, sharply winged cat-eye with dense smoky shadow and a matte lip, a departure from her earlier soft, rounded eye makeup. Fan and beauty coverage framed the shift as an intentional evolution rather than a one-off styling choice, highlighting how the more angular liner and deeper shadow emphasized a more striking, sophisticated mood for stage and travel appearances. The contrast between her early "innocent" signature and this newer, more dramatic direction reflects a broader pattern among K-pop idols of using makeup shifts to mark a maturing artistic identity over time.
Brand Ambassadorships
An Yujin has built a beauty ambassador portfolio that spans both makeup and hair care. She was named the Korea ambassador for CLIO, a Korean makeup brand, in December 2022, not long after IVE's debut. In March 2025, she was announced as the new face of LABO-H, Amorepacific's scalp-care brand, fronting a campaign centered on healthy, shiny hair rather than facial makeup — reflecting how her beauty image has expanded beyond eye and lip looks into haircare-focused branding as well.
Signature Look vs. 2026 Tour Look
| Element | Signature "Innocent" Look | 2026 World Tour Look |
|---|---|---|
| Eyes | Soft brown gradient, rounded shape | Long winged liner, dense smoky shadow |
| Brows | Straight, softly filled | Defined, paired with sharper overall styling |
| Lips | Sheer, natural tint | Matte finish |
| Overall Mood | Youthful, approachable | Striking, mature |
Frequently Asked Questions
What is An Yujin's signature makeup style?
Her best-known look pairs straight, softly filled brows with warm brown and peach eye tones in a rounded shape, associated with IVE's "Love Dive" era and widely recreated in fan tutorials.
Has An Yujin's makeup style changed recently?
Yes, behind-the-scenes photos from IVE's 2026 world tour showed her wearing a sharper, smokier cat-eye look with a matte lip, a departure from her earlier soft, rounded eye makeup.
What beauty brands is An Yujin an ambassador for?
She has served as the Korea ambassador for the makeup brand CLIO since December 2022, and became the face of Amorepacific's scalp-care brand LABO-H in March 2025.
What does "sok-ssang" mean in relation to her look?
It's a Korean beauty term referring to a soft, inner double-eyelid-style makeup effect, sometimes used to describe the rounded, gentle eye shape associated with her signature style.
Is An Yujin's tour makeup done by a professional artist?
Idol stage and event makeup is typically done by professional artists working with the group's agency, though specific styling choices for individual looks aren't always detailed publicly.
Brand ambassadorships, product details, and styling trends can change over time — check official brand and agency channels for the most current information.